Femina Features “what’s the big idea” in every issue whose purpose is as below:
We, as women, innovate every day. The only way to stay in the game is by discovering smarter ways to do everything. But imagine if your brainwave transformed your community or created a vision for the future. Our campaign celebrates such ideas and the women behind them. We bring you their inspiring stories in every issue.
The concept behind iPOTT, my brainchild featured in Femina “whats the big idea” in the September 8, 2010 issue.
The core idea has been clearly identified and the “whats in a name” is nice to read.