People can be grouped in various ways. Race, religion, interests.. etc. etc. I dont intent to touch any of those.. interestingly there is a grouping which goes unnoticed. The “why” people and the “how” people. Of course both are interlinked but which comes first matters. Everybody knows “what” they do 100%. Some know how they do it. But very very few people or organizations know WHY they do it. (Why => How=> What =>The Golden Circle)
The ‘why’ people actually are the masters, they are the questioning intellectuals. They question reality, the doubt routine, they go against normalcy… The clan called entrepreneurs belong to this group of people.
On the other hand the ‘how’ people are followers.. look around there will be plenty. They will do or act for temporary results or without much thoughts of future. They are the doing people. Giving up half way happens mostly with these people as they do not know or think “why” they are into it. People who give up at the first little tremor, mildest storm belong to this group.
But it is the ‘why’ people who interest me. All these days i was with an assumption that the ‘why’ people generally succeed, move on, have a vision etc. But lately it has dawned that the success of the ‘Why’ people actually lies in the fact “where is the why”.
Lets take a scenario, there is a set back in the business, you can handle it two ways..
One…ask oneself “why should I come out of the setback quickly” “why I should move on” “why i need more focus” “why I need better vision of future” then follows the “how to” aspects. This group of people feed their vision and starve their fears or doubts.
But the other kind of ‘why’ people get into “why this happened to me” “why ME ?” “why again” “why i did not take precautions” “why did i trust” this keeps them in the ‘why’ zone and moving to ‘how” gets delayed or next to impossible. This group of people feed their fears and doubts forgetting their vision.
Closely observing we can notice the first group of ‘why’ people have their ‘why’ in the future while the other group have their ‘why’s in the past.
So actually it is so very critical to do a check on where the ‘why’ is..